The Hook:
The hook is a way to get people interested in your news story. Since they are watching a web cast or TV news cast, they can just change the channel. You, as the news anchor, need to say something to grab them -- a "hook"
Breaking News!
New research out of....
A warning to all of you out there....
Breaking News!
New research out of....
A warning to all of you out there....
The Close
The close is a way to wrap up the story and pass it back to another journalist.
Now back to you, Ms. Stoop...
With another story on the ongoing situation, Ms. W...
Now back to you, Ms. Stoop...
With another story on the ongoing situation, Ms. W...